Problem:
Sales teams often waste valuable time chasing unqualified leads. Without enrichment and scoring, it’s difficult to prioritize prospects or personalize outreach effectively, which slows down sales cycles.

Solution:
To demonstrate how automation can optimize this process, I designed a Zapier workflow that simulates a modern sales pipeline:

-Since I did not have access to a live webform or landing page, I used Postman to simulate lead submissions into a webhook. This acted as a stand-in for real-time form entries.

-Captures each incoming lead via webhook.

-Enriches the lead data automatically using the Snov.io API.

-Applies a scoring system to flag high-priority prospects.

-Logs all leads into Google Sheets for centralized tracking.

-Sends instant notifications to the sales team.

-Uses an LLM integration to generate personalized outreach drafts.

Outcome:
This project demonstrates how automation and AI can streamline lead management—enabling faster responses, reducing wasted effort, and helping sales teams focus on high-value opportunities. By simulating live form submissions with Postman, I was able to validate the entire workflow logic end-to-end.